Chilean Miners Gone Home – 2010

This is a little tardy (something I wrote early on and never published) but people are still asking me about media exploitation

I’m not sure to say the media is exploiting it. They (some? channels) certainly have been leaving regular shows aside (telenovelas [soaps] aside) just to televise every single little thing about the rescue –and that says a lot. I’ve noticed everywhere I go, there’s always something on T.V. about it. That, and some of the public have complained that they’re missing their soaps.

Politically, I think the new Piñera presidency has had it hard. First, they had to deal with the earthquake, and now with the mining accident. Despite some criticism on the inefficiency of relief programs, they’re seen tackling away at problems. And that’s good public relations.

Alleged high risk working conditions associated with the mining accident can’t be blamed on the present administration because public standards (be that the making of laws, inspections & enforcement) were largely inherited.

More so, Piñera seems to be masterful at associating himself with the common Chilean man and thus winning them over –with his common (good) looks, general disposition, positive outlook, and his astute practise of matching his attire to local work dress.

So, I think they’re politically coming up on top, despite any say to the contrary.

Over all, Chileans seem to be happy the miners were saved. This much is to be expected. As for the hype, I did get a glimpse of one person interviewed saying one miner was considered a hero (in his neighborhood) –just for being trapped, or is that for being saved? So yes, there’s a bit of hype, but I don’t think it’s coming from the government nor the media (unless you consider seemingly twenty-four hour coverage hype).

Maurice Cepeda

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2 thoughts on “Chilean Miners Gone Home – 2010

  1. I have a problem with the overall premise of your article but I still think its really informative. I really like your other posts. Keep up the great work. If you can add more video and pictures can be much better. Because they help much clear understanding. :) thanks Elysiasegal.

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